More service providers are changing the way they perceive the market. To some extent, this can be attributed to the significant role played by the Covid-19 pandemic in 2019 to date. Both consumers and service providers are more open-minded to solutions that incorporate technology and consideration for the future.
This new perspective to life requires new healthcare digital marketing strategies to meet the new demand by both consumers and service providers. To inform our readers, we will be detailing new digital trends that they need to be aware of:
Healthcare from a consumer’s perceptive
Patients are now looking for solutions that are tailored to meet their needs and demands. It is no longer about traditional options where the patient has to go to the doctor. Take for example the use of Telehealth services. With the push of a button, a doctor is able to meet their patient online, diagnose them and prescribe them medicine. This is just one of the now acceptable methods of service.
It was partly mentioned in the above section. There has been no time in our history when Telehealth has received as many positive reviews and comments. Future prospect of Telehealth had been in doubt before. But now, more patients and doctors have come to terms with Telehealth as a means of providing medical services.
There was a time when word-of-mouth recommendations were the means through which a company’s services or products were marked. It is no longer the case. Search engines are now taking over. Through the use of digital reviews, ratings, and testimonials, prospective clients will adjudge whether they can trust your services.
Potential clients will look for social proof through reviews and ratings, FAQs, patient testimonials, and engagement on the different social media platforms.
With the increased use of technology and the internet, personalization is one strategy that can set you apart from the competition. One trusted way of implementing this is through refining your patient portal software. You can create an email list that sends out personalized messages and emails to your patients.
As you think about personalization, also think about HIPAA regulations and provisions. In the access, retrieval, and sharing of the patient’s personal health information, always ensure that the information is secure and safe.
User experience (UX)
Healthcare facilities have a poor habit of being too informational when creating their websites and landing pages. It is probably due to the years spent behind books and in class. The concentration on information usually comes at a detriment to the digital face and experience of the website.
Organizations need to acknowledge the fact that the website is now the digital face of the company. Potential companies will be looking up the company before approaching the front desk or calling the customer care team. The quality of the website must not be underplayed.
Each page on the website should have an impeccable design, engagement tools as well as other optimized features.