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Tag: Marketing

Why Should You Build Your Product Strategy?

Phillip Riley
A product strategy ensures that you make products targeting a specific audience. It describes how you plan to go after the right audience with the right message at the right time to create market demand. Product strategy also explains the steps you should take to reach that target audience. Are you going to focus exclusively on one segment of your customer’s population, multiple segments, or across all of them? How will you figure out which people you should call for specific messages and when? What will you do if customers aren’t returning to buy more of your products?… Read more “Why Should You Build Your Product Strategy?”

Digital Marketing trends in healthcare you should know about

Phillip Riley
More service providers are changing the way they perceive the market. To some extent, this can be attributed to the significant role played by the Covid-19 pandemic in 2019 to date. Both consumers and service providers are more open-minded to solutions that incorporate technology and consideration for the future. This new perspective to life requires new healthcare digital marketing strategies to meet the new demand by both consumers and service providers. To inform our readers, we will be detailing new digital trends that they need to be aware of:… Read more “Digital Marketing trends in healthcare you should know about”