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Why Should You Build Your Product Strategy?

A product strategy ensures that you make products targeting a specific audience. It describes how you plan to go after the right audience with the right message at the right time to create market demand. Product strategy also explains the steps you should take to reach that target audience. Are you going to focus exclusively on one segment of your customer’s population, multiple segments, or across all of them? How will you figure out which people you should call for specific messages and when? What will you do if customers aren’t returning to buy more of your products?… Read more “Why Should You Build Your Product Strategy?”